Digital Marketing Specialist

Job Summary

We are seeking a talented and experienced Digital Marketing Specialist to join our dynamic team. The ideal candidate will have a passion for digital marketing, a strong understanding of online advertising platforms, and a track record of delivering successful campaigns. This role offers the opportunity to work on a diverse range of projects and collaborate with a team of talented professionals in a fast-paced environment.

Responsibilities

• Develop and implement digital marketing strategies to drive online traffic and increase conversion rates.
• Manage and optimize paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
• Conduct keyword research and perform SEO analysis to improve website rankings and organic search visibility.
• Create engaging content for social media channels and manage social media accounts to enhance brand awareness and engagement.
• Monitor and analyze campaign performance metrics, track KPIs, and provide regular reports to clients on campaign effectiveness.
• Stay up-to-date with industry trends, best practices, and emerging technologies in digital marketing.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of experience in digital marketing, with a focus on PPC advertising, SEO, and social media marketing.
• Proficiency in Google Analytics, Google Ads, Facebook Business Manager, and other digital marketing tools.
• Strong analytical skills and the ability to interpret data to drive actionable insights.
• Excellent communication skills, both written and verbal.
• Proven track record of managing successful digital marketing campaigns and delivering measurable results.
• Ability to work independently and collaboratively in a fast-paced environment.